Simo Algado, Salvador; Ginesta Portet, Xavier
HISTORIA Y COMUNICACION SOCIAL
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The University must become an engine of the civil society and take an active part in leading contemporary social challenges, such as the situation of unemployment in Spain. The University Service Learning methodology allows us to integrate a reality-based learning with the community service, concretizing the social responsibility of the University. The article presents the interfacultative EcoSPORTech project developed at the University of Vic. The purpose of this project has been the creation of youth employment using social entrepreneurship. The communication policy has been a key factor in this project.
Entrepreneurship; service learning; young unemployment; social responsibility; communication