Strategy definition for Caritas labor insertion companies



The project consisted in developing the business strategy of 3 different labor insertion companies (Taller99, Asiscar, Carifood) belonging to the NGO Cáritas. Taller 99 is dedicated to manufacturing leather goods (bags, wallets …) and making clothes, Asiscar works in the transport sector, doing removals and transporting goods, and Carifood focuses in the catering industry. All of them needed an analysis of the sector, including competency, customers, distribution channels, and suppliers in addition to the development of a market positioning strategy, especially through communication channels, customer target definition and specialization in product type or service.

The project arose through a subject called Service Learning taught at the university, and has no history of previous projects for that labor insertion companies

Social Need/s Covered by the Service-Learning Experience

Caritas allows those people who have a smaller number of resources to feel and be more part of society, give households food and basic health services to all those who need.The social need covered by the project was reintegration of excluded minorities in the labor market.

Link the Experience to the SDGs

GOAL 8 – Decent work and economic growth
GOAL 10 – Reduced inequalities
GOAL 17 – Partnerships for the goals

Service Objectives

Get to know other realities
Help NGOs and entities which are dedicated to others, specially vulnerable people
Provide social entities the correct management tools, in order to help them grow

Learning objectives

  1. Communicate scientific ideas, procedures, results, and conclusions
  2. Be able to develop a professional deliverable for the project
  3. Formulate the correct questions in order to give the better response to the project as possible
  4. Carry out exhaustive market analysis
  5. Put into practice the knowledge acquired in University

Link to curriculum

S-L is integrated in the study program as a subject and has credit recognition

Activities carried out for achieving the service objectives

The activities carried out: meeting with Caritas to define the project, prospection of the different companies and the sectors in which they work, meetings with a professional tutor of the project from PwC, development of strategies, meetings with the insertion labor companies, visit to the headquarters in which they work, development of presentations with the insights and ideas of strategies for the 3 companies.


The reflection in the professional side, the students realized that, after all, labor insertion companies are companies and need to be as sustainable and profitable as any other company that does not have a social purpose. The students became aware is that many times the problem that exists is that when a person sets up a job placement company, they focus a lot on the social side and not on the business side. And is that these companies usually do not get ahead, although the idea is good because it is not well carried out. Therefore, it is important to let these companies know the importance of developing a strategy and make them believe that they must compete as any other company.

In the social side, they learnt to work with excluded minorities and also with people that dedicate their life to help people. They also learnt about the reality of labor insertion companies, the diversity of their activities and the way they work.

Partnership & Reciprocity

The project included partners: academic staff professors of the Universidad Pontificia de Comillas, and also the project had a professional tutor of the company PwC.

Student voice

The students where the ones leading the project and taking all the decisions. Nevertheless, there were different stakeholders that provided opinions and advice.

Evaluation and monitoring of processes and results

Evaluation is conducted by the students, by Caritas, by the external professional tutor of the project, and also by the University staff, there is a professor in charge of the project and is the one supervising continuously.

Indicators of service impact:

  • Caritas implemented some of the strategies proposed.
  • The insertion labor companies improved their communication.
  • Caritas Madrid served 7.019 unemployed people in 2018

Indicators of learning impact:

  • The team learnt about labor insertion companies.
  • The team learnt about excluded minorities and their difficulty to enter into the labor market.
  • The team learnt how a company functions inside doors and how their value chain is organized.
  • The team put into practice the knowledge they had acquired in University in subjects such as strategy, finance and business management.

Celebration of the project and its results

The group presented a final document for each of the insertion labor companies.

Dissemination activities

There were different articles written by newspapers providing information about Taller 99, one of the insertion labor companies we were working for.
Also there were corporates that bought products from Taller 99 to give them to employee

Duration & Sustainability

The duration of the project was of 4 months.

Human and material resources

The project used University teaching staff, a professional from the consultancy sector as a tutor of the project that gave punctual advice, and also students in addition to didactic resources such as the case studies, and web resources. At the end of the project the deliverables gave to Caritas were 3 PowerPoints.


There was no budget dedicated to the project.

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