In this project, the Universidade Católica Portuguesa (UCP), Regional Center of Viseu, specifically the Institute of Management and Health Organizations (IGOS), joins the Pastoral of Higher Education of Viseu to develop a communication/dissemination plan for Higher Education students.
Students of the Management Degree in the 3rd year enrolled in the UC Marketing, a semester course, where they study global and specific contents, related to marketing, communication, dissemination and marketing plans, will collaborate with those responsible for the Pastoral of Higher Education of Viseu for a global intervention in the field of Marketing and Communication.
With this project, the Pastoral of Higher Education will be able to reinforce its identity, develop online and offline strategies for dissemination and approach to students from the various Higher Education Institutions in Viseu, as well as to teachers and non-teaching staff. Also, to establish partnerships with other entities to support the development of activities to be carried out by students, including volunteering.
With regard to UCP, this is an opportunity for its students to develop professional and personal skills in a real context of academic and professional interaction and sharing.
Institution: Universidade Católica Portuguesa
# of students: 11
Interaction with beneficiaries: Mixed
Academic Degree: Undergraduate
Community Service Area & ODS: Quality education | Gender equality | Reducing inequalities