The objective of this project was to help the Norte Joven Foundation and the Pombo Foundation, so that their message reaches their target audience. The public of these two foundations are young people between 18 and 25 years old who have any type of legal problem and who due to their marginal situation cannot solve it.
These 2 foundations went to ICADE, the university where all the members of the group studied, so that the students could create an idea of how to carry the message they have to their target audience and also how to make it more attractive to them, since some previous attempts they had made had not been successful.
After several meetings with numerous representatives of both foundations, the members of the group had several ideas on how to do what they had asked us to do possible. In the end we decided that the best way to do it was by modifying the brochure they had, reducing it and making the message more attractive to their target audience. We also created an advertising campaign on Instagram called #yomeocupo.
In this campaign we created numerous publications and stories so that the Norte Joven Foundation could publish throughout this campaign. We also include a guide to use this application to make the most of it.
After presenting our different ideas, the result was quite positive since the two foundations approved our ideas and thought that they were quite possible and positive. We also proposed the idea of creating a video on Tik Tok due to the popularity that this application has had in recent months. But the 2 foundations decided that this might not be the best idea at the moment, but that it was an option that could be studied in the future.
Year: 2019 – 2020
Institution: Univeridad Pontificia de Comillas
Person in charge: Dulce Saldaña
# of students: 5
Interaction with beneficiaries: Face-to-face
Academic Degree: Undergraduate
Discipline(s): Business | Economics | Statistics
Community Service Area & ODS: Peace, justice and strong institutions | Reducing inequalities | Quality education